The COVID-19 pandemic has given rise to an unprecedented worldwide crisis. In the United States, which has experienced the largest number of COVID-19 cases and deaths of any country in the world, communities of color have been disproportionately impacted by this crisis. Black, Latinx, Native American, and Pacific Islander communities, made vulnerable by centuries of systemic racism and neglect, are suffering enormously from both the health-related and economic impacts of COVID-19.

Amidst this worsening crisis...

...our country and communities have also suffered from a gap in clear, coordinated, and effective messaging about how to stay safe and navigate the many challenges presented by the pandemic. Our first line of defense is handwashing.

Please view this important video.

Our Humanity is designed to assist our communities... delivering timely, accurate, and relevant information to communities of color that are being severely impacted by the COVID-19 crisis. We are producing video messages created by thought leaders and influencers across a wide range of sectors within this movement to help slow the spread of the coronavirus and the devastating loss of life in communities of color. Together, we can fight back against COVID-19.

Now is the time to defend Our Humanity!


You must register yourself or your organization with URU. By registering, you acknowledge that you have read the toolkit and agree to uphold the core principles and mission of the Our Humanity transformational movement. By entering your information, you are “taking a pledge,” and therefore are granted access to our materials. Once you have completed your registration, you will receive a link to the catalog of videos and printable PDFs.

Facts and questions


What is Our Humanity?


Our Humanity is a messaging campaign designed to combat racial disparities in COVID-19 cases and deaths. COVID-19 has had a devastating impact on our entire country, but it has hit communities of color the hardest.

Where can I watch the PSA videos?


The complete directory of PSA videos can be found on the Our Humanity page at

How can I share these videos?


Videos are accessible through the video directory on URU’s website. You can share Our Humanity PSA videos on social media platforms (Facebook, Twitter, YouTube,etc.), through email lists and electronic newsletters, or through personal correspondence (emails, text messages, etc.).

Where can I learn more about COVID-19 prevention and safety?


You can keep up to date on COVID-19 safety guidelines by visiting the websites of organizations such as National Institutes of Health (NIH), National Minority Quality Forum (NMQF), and American Public Health Association (APHA). You can also check local guidance about testing, reopening, and travel. Links to these organizations’ websites are provided below:

How can I help?


There are numerous things you can do to help further the mission of Our Humanity.Some examples are provided below.

Make sure that your family and friends are following the protocols to slow the spread of the coronavirus. This means wearing masks in public, washing hands frequently, and practicing physical distancing from people not in one’s household.

Reach out to one or two people each week and check in on how they are doing.The isolation and economic difficulties brought on by the pandemic have taken a serious toll on many people’s mental wellbeing. We can do much to improve this simply by staying connected and listening to each other.

VOTE. We need to elect leaders who understand and care about the many disparities faced by people of color in the US. We need leaders who will listen tous and work on our behalf. Real change will require reforms to our laws and policies. It is essential that we express ourselves and our needs by voting in elections from the local to the national level.

our sponsors


Thank you to all the scientists, doctors, policy makers,educators, and activists who helped make this project possible by recording us videos.

A special thanks to:

Sandra Begay, M.S.
Maureen Hunters, Ph.D.
Camara Jones, M.D., Ph.D.
Shanina Knighton, Ph.D., RN
Thomas Laveist, Ph.D.
Charles Whatley


Alliance for Safety and Justice
Black Public Media
The Center for Gender Equity inScience and Technology (Arizona State University)
Community Action Agency of New Haven (CAANH)
Connecticut State Missionary Baptist Convention
CV Roman Medical Society (Dallas-Ft. Worth chapter of National Medical Association)
The Divas with Disabilities Project
Family Pictures USA
Fort Worth Metropolitan Black Chamber of Commerce
Get Us PPE
The Link Up for Black Health Professionals
Medical Organization for Latino Advancement (MOLA)
National Minority Quality Forum (NMQF)
National Society of Black Engineers (NSBE)
National Urban League
New York Women’s Foundation
North Texas American DiabetesAssociation
North Texas Latin American Physician Association
The Pentecostal Assemblies of the World, Inc. (PAW)
Project H.E.L.P.
Tarrant County College
TCU and UNTHSC School of Medicine
The Skin You’re In (TSYI)
Tulane University School of Public Health and Tropical Medicine
Yale School of Medicine Minority Organization for Retention and Expansion (MORE)

Our Humanity is funded in part by:

The California Endowment
Gordan and Betty Moore Foundation
Roslyn Milisten Meyer and Jerome Meyer Foundation
Alexion Charitable Foundation
William Caspar Graustein Memorial Fund