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URU The Right to Be website

The Deadliest Disease in America
About The Project

Our current healthcare project is The Deadliest Disease in America, a new documentary that includes accompanying workshops that have been developed to reduce barriers of access to health care. The Deadliest Disease in America is a thought-provoking film that together with intensive workshops highlights clearly the unequal treatment that individuals often receive based on color. This program is used to help community members and health care professionals understand how to identify racism in the health care system, and what to do about it. With both individuals and institutions ready to take responsibility for overcoming racism in our society, this is a crucial time to address racial and ethnic inequities in comprehensive health care reform.

We have launched a national civic engagement tour geared to a diverse group of health care providers, patients, policy makers, health care advocates and community members; anyone with a heartbeat.

The project has seven major goals:

  • Expose dimensions of racism in the health care system through the showing of a powerful film, “The Deadliest Disease in America

  • Conduct participatory workshops to explore diverse topics related to overcoming racism in health care

  • Educate a new group of community leaders and medical professionals, giving them the tools to mobilize their communities for change

  • Build collaborative leadership within their community to address one issue towards closing the gap

  • Promote public accountability at the individual level, organizational level, and institutional level of society for systematic change to overcome racism

  • Reduce racially and culturally insensitive barriers to health care access

  • Promote policy changes to the delivery system to provide equal quality care to all persons regardless of race and ethnicity.

Health outcomes are generally poorest for racial and ethnic minorities. As the U.S. population becomes more racially and ethnically diverse, with the majority of people in the US expected to be racial and ethnic “minorities” by 2050, disparities in our health care system reflect inefficiencies, ineffectiveness, and inequities that we cannot afford. Addressing these health disparities is thus crucial to creating a more efficient, effective, and equitable health care system that supports societal goals of economic productivity, fiscal responsibility, medical effectiveness, and social integration. The challenge lies in changing minds and societal norms that allows racism at the individual, organizational, and/or institutional levels to be acceptable. The documentary, The Deadliest Disease in America, and accompanying workshops provide a view of these norms and provoke a thoughtful discussion on how these racial barriers can be removed.

Our vision is to eliminate racism in society.

Our mission is to expose racism in health care delivery.

The strategy we use to realize our vision and accomplish our mission is to empower individuals, through film, workshops, and a leadership program, to take actions at the individual, organizational, and public policy levels in order to overcome racism in health care delivery. We will act as a catalyst to bring together different organizations and individuals who are working towards the same goal: a more humane America.

URU, The Right To Be, Inc., is a public, non-member, charitable 501(c)3 organization.